ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Yet television talk and news has been surprisingly resilient. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media.

Print 245

Print Pitching Television Newspapers 245

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. It may be a literal space like a billboard or a section of a newspaper or magazine page.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Today, everyone can become a publisher adding their two cents into the bucket that is the web. The Growth of Social Media as a News Source. Knowledge is a tool of mass power.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. In broadcast television, you had three choices – ABC, CBS or NBC.

Content Marketing 60

Content Marketing Publicity Marketing Television 60