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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls.

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PR Is As PR Does

Waxing UnLyrical

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. So here is the New Year’s Edition of Weekly Roundup.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 101
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Walking the Social Talk

Waxing UnLyrical

Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. Im making time to attend more meetings, go to small business groups and TweetUps, to network in PERSON. I agree with you on the real world networking. so I am back to Robin.