ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

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Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. It probably does.

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Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

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Marketing Content Marketing Pinterest LinkedIn 48