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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said. We’re going to be about a change,” Sherinian said.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Many of them offer COVID-19 vaccinations. Create a content plan.