Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.

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Measurement Pitching Internal International 120

Mindful Marketing

SEPTEMBER 6, 2016

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement.

Measurement 50

Measurement Analytics Twitter Internal 50

Mindful Marketing

JANUARY 10, 2017

By Seedepth. This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics.

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Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

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Waxing UnLyrical

FEBRUARY 25, 2015

Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them.

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Measurement Education Community Twitter 40

Mindful Marketing

MARCH 4, 2016

By Seedepth. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. Measure and report success and failures. You knew we’d throw in something about measurement and analytics, right? There’s no feeling like winning a new client.

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Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work.

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