Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants.

Interviews 40

Interviews Ethics Education LinkedIn 40