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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership

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Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. I push back.

Strategy

Strategy How To Content Marketing Analysis

Public Relations Today

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

How to Create Your Content Strategy From Scratch

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