Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter!

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Automotive Meeting Report Insurance 77

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. If you’re in insurance, talk about that. Think about what value you can bring to kids or parents and this goes from pre-school through college. All kinds of things you’ve got sports starting.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

JUNE 30, 2021

Anybody related to taxes, accounting, wealth management, insurance, anything at all. This is a huge month to be pitching the media. It’s Financial Planning month. Of course it is Breast Cancer Awareness Month. A month that we they’ve done a really good job of marketing that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this.

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Pitching Strategy Publicity Media 130