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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Marketing is drowning in data but starving for wisdom. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. What is the impact of social media engagement on the business? Those negative tweets?

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Traveler Expectations for In-Flight Technology

Cision

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Read the full-length white paper or check out the infographic below! million people traveling daily.

Travel 120