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Behind the Headlines With Ashley Simmons

Cision

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. I’ve never looked back.

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Influencer Insights: Media Moves and Intel for May 16

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Jason’s reporting work at Mashable included covering telecommunications, the internet and media. Want even more media moves?

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How to Effectively Communicate Your Rebrand

Cision

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.

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How to Effectively Communicate Your Rebrand

Beyond PR

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.