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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. This is not the case in the era of the social web and I would argue never has been.

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How to Get On in New Communications: Be Nice

ZudePR

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers.

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Your profession needs you

Stephen Waddington

Automated cold-calls, email spam, web copy written in corporate jargon, and my personal favourite “your call is important to us but we’re currently experiencing very high demand”. I highly recommend his Social Leadership Handbook and 100-day workbook. It often does more harm than good.