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What is media relations in public relations?

Landis PR

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. What else is always changing is the media.

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Three Public Relations Mega-Trends in 2017

Shift Communications

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

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Death to the RFP

Shift Communications

That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). I personally don’t think technology is the answer.

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Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? The stage was set. . #9

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