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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

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Pivoting to Prosperity: 5 Types of Businesses Thriving During the Pandemic

Konnect Agency

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Everyone from governments, corporations, and individuals has a heightened focus on hygiene.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Automobile companies (and the military) are the largest advertisers on television. I’m not sure if we survive this test of the balance of government. Powered by CommPRO.

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