Government Media Relations Real Estate Social Media 
PRSay
DECEMBER 7, 2023
Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.
Waxing UnLyrical
MAY 27, 2016
I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?
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Sword and the Script
SEPTEMBER 18, 2018
We have publications, events and products in the financial services, property & casualty insurance, benefits, consulting and real estate industries, all of which have their different PR objectives and information that I can pitch. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No.
Waxing UnLyrical
APRIL 11, 2019
SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.
Waxing UnLyrical
DECEMBER 4, 2018
Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Backpack Boy is a macro-influencer.
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