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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.

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In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

Air Force’s Pentagon-based public affairs operation, has died. Jerry’s accomplishments over the years have impacted thousands of public relations professionals and students in the government, military and private sectors,” said 2007 Board Chair and CEO Rhoda Weiss, APR, Fellow PRSA. Retired Brig. Jerry) Dalton Jr.,

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The Importance of Community Relations in Healthcare

Landis PR

Webinars, support group sponsorships and financial support for health-related nonprofits gets the information and services needed to those underserved populations. Most jobseekers wish to work for a values-aligned company and seeing an employer engaged in the community matters to new talent.

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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. Dawn Buzynski leads the award-winning public relations team at Strategic America.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

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