Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency
Waxing UnLyrical
APRIL 11, 2019
It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc.
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