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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. million views for the “Shake It Off” video. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

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Who talks to (and about) colleagues like that?

PR Conversations

Even when couched in terms of employee empowerment and collaboration, many of these concepts and words hark back to old-fashioned, established workplace hierarchies and perceived authority, whereby information is centralized and controlled. Thanks to Jennifer Mattern for introducing me to the Pixabay “free images and video” site.).