Remove Facebook Remove Financial Remove Privacy Remove Reputation
article thumbnail

Building brand authenticity in a world of distrust

Stephen Waddington

Hyper targeting and millions of variations of Facebook ads during the EU Referendum and US Election broke that premise,” said Pillot de Chenecey. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109
article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. 2017 also brought a reckoning of sorts for Facebook.

Airlines 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Canadians tech leaders speak out on Bill C-51

ReimaginePR

“I was too afraid to even like it on Facebook,” I’ve been told. By granting the Communications Security Establishment a mandate to conduct domestic spying, the legislation will damage Canada’s reputation as a trustworthy international partner. There were 60 of us all together. It’s possible.

article thumbnail

How Your CEO Can Save Your Company?s Image

Critical Mention

Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. How Facebook handled the situation baffled many. Wells Fargo.

Company 87
article thumbnail

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon.

article thumbnail

Does Direct Mail Really Work for Millennials?

Critical Mention

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. You might find this annoying, distracting, or perhaps even an invasion of privacy.

article thumbnail

8 Hard Truths about Attribution that We Learned at the Summit

Katie Paine's Measurement Blog

“We were tracking the impact on expressed trust, and when we looked at the impact of the Cambridge Analytica privacy scandal on Facebook (that went on for months), it did have a correlative difference.” In his experience, you can never point to one story or one ad that makes a huge financial difference, unless it’s a crisis.