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TikTok Trends

PR for Anyone

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more. It’s so easy to insert yourself into that conversation. Who knows.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Intuit reinvented itself six years ago as a provider of services to small businesses. The more you exercise those creative muscles, the stronger they become.

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The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. The businesses that chose to answer such questions stand to gain the first-mover advantages of trust and loyalty of customers and prospects alike.

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Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Writing and developing content on a consistent basis is like exercising. Your content will not go viral and you shouldn’t try.