PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 99

Survey Industry Leadership Study 99

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization. I believe that all PR professionals are going to have to offer insight on more than just traditional media relations to be competitive.

Industry 79

Industry Print Ethics Internal 79

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What constitutes a successful media strategy? Then, we devote time to knowing and understanding the media and their needs in the relevant area. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: Code of PR Ethics? ). The media tunes into Twitter.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115