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Ethics

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Meltwater announced six principles to govern the ethical development of AI.

Analysis

Analysis Tools Software SMB

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

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