Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. In March, the company added podcast monitoring to its product through a partnership with TVeyes , as do Cision, Muck Rack and Burrelles. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release! Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 198

Marketing Content Marketing Data Social Media 198

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145