products Employee Media Relations Media Training Small Business 
Sword and the Script
DECEMBER 15, 2020
They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. “Time to focus on blocking and tackling. Wisdom of crowds.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When does the team put out a press release?
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Communications Conversations
NOVEMBER 20, 2017
I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.
Mindful Marketing
FEBRUARY 15, 2017
You’re on your way to becoming a bonafide business. A product or service without customers is a moot point. Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? It’s exciting! But where does PR land in this mix?
Prohibition
JULY 19, 2018
Let’s start by distinguishing the differences between marketing, advertising and public relations – all of which are known to cross paths, causing confusion between the disciplines. Marketing is a discipline used to emphasise the promotion of products and services for revenue or indeed commercial purposes. Influencer relations.
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