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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When does the team put out a press release?

Company 136
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How to Prepare a PR Crisis Plan

Prohibition

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62
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7 Things You Need to Do After Publishing New Content

Contently - Strategy

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 145