2021

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Nadin Vernon om Cision Global Insights

Cision

En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser. Förutom olika nivåer av automatiserad mediebevakning erbjuder Cision globala analystjänster,

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Behöver nordiska ledningsgrupper och IR-ansvariga bry sig om den nya börsvärlden?

Cision

Detta är en gästartikel skriven av Laura Lindholm från Miltton om den massrörelse som amerikanska privatinvesterare iscensatte på aktieforumet WallStreetBets.

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Så presenterar Vattenfall sina kvartalsresultat live i studioformat

Cision

För Vattenfall är svaret en livesänd presentation där bolagets ledning diskuterar och analyserar resultaten i ett format inspirerat av nyhetssändningar. Hur kommunicerar man bäst sina kvartalsresultat?

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Gen Z goes to work: Just 1 in 5 would work for a company that doesn’t share their values

Agility PR Solutions

As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity programs in the workplace, with gender and race being the top priority.

Company 91
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Long-form content is making a big comeback

Communications Conversations

So, is long-form content back en vogue? What’s more, posts with a word count of 300-600 received the fewest number of shares on average (20), while articles with more than 7,000 words received the most (30). Recent anecdotal evidence suggests “yes”, too. Especially with long-form video.

Video 140
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Clubhouse by the numbers (and the numbers might surprise you)

Communications Conversations

right now, so if you’re targeting an international audience at all, they’re not there en masse just yet. And, not necessarily a bad thing at all. Sub-data point worth pointing out: 58% of all users live in the U.S. But, Clubhouse overall, definitely trending younger.

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Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.