Agility PR Solutions

OCTOBER 31, 2021

No matter how big or small your business is, at some point, you’re going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It’s often the result of poor planning and can be caused by everything from an accident to a scandal. […]. The post Recovering from a PR nightmare: 11 steps brands and businesses can take appeared first on Agility PR Solutions.

Brand 161

Brand Branding Crisis Publicity 161

Axia PR

OCTOBER 31, 2021

What does it take to compel customers to buy your product? Perfect copy. You must have come across websites that made you impulse-buy things you knew you didn’t really need. Did you find yourself wondering how this happened? The secret logic behind this phenomenon is as simple as copywriting. In this case, the writer struck just the right chord, zeroing in on your pain point and persuading you to buy the product.

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Agility PR Solutions

OCTOBER 31, 2021

PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget chopping block were in these categories. Those that made it […]. The post 3 things for PR pros to weigh when evaluating new commtech tools appeared first on Agility PR Solutions.

Tools 161

Tools Technology Communications Marketing 161

Agility PR Solutions

OCTOBER 31, 2021

New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers. According to the firm’s new study, while technology was pivotal in making commerce possible and fueling key elements of people’s lives during […].

Company 147

Company Enterprise Technology Reputation 147

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 31, 2021

Where will consumers be spending their money this holiday shopping season? That is indeed the looming question during this uncertain year. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S. shoppers say supporting small businesses this upcoming holiday season is more important […].

Consumer 146

Consumer Small Business Local Trends 146