Habits, Capabilities and Peer Reviews of the Modern CMO [UML]
Sword and the Script
FEBRUARY 17, 2018
“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement. On one hand, the marketing landscape is changing at an increasingly faster rate, and it’s a genuine challenge to keep up. On the other hand, marketing is one of the few things in business that everyone experiences in their daily lives, and so are quick to assume they are
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