Don’t fear a competitive market
The Stalwart Blog
DECEMBER 10, 2017
I mean this strongly. Well, sort of. Let me explain. . I continue to meet countless of would-be entrepreneurs who had an idea for a business with a real differentiating value proposition that were deathly afraid of getting into the fray because of what they perceive to be a landscape already littered with established players. Their justifiable concern centers on the amount of money and time it may take to get customers to switch to their product.
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