Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What is the competitive environment or business opportunity? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. How do you go about finding and defining them? Now What?

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. What are some other things we can do beyond if the media pitches aren’t landing? We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This underscores the need for a robust digital presence.

Marketing 168

Marketing Employee Content Marketing Training 168