Waxing UnLyrical
DECEMBER 11, 2013
With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. What are your thoughts on the Indian PR digital evolution?
Prohibition
FEBRUARY 25, 2020
They feel like they can relate to the influencer and trust them with their opinions on everything including products, restaurants and travel destinations. With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising.
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Buzzstream
DECEMBER 13, 2023
Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.
Buzzstream
DECEMBER 13, 2023
Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.
Buzzstream
FEBRUARY 27, 2024
It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Our core media target was travel publications. Our client’s priority is worldwide generalist travel outlets, so tackling this media pitch first makes sense.
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