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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. Amazon changed the way people bought and read books, and then pretty much […].

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Leveraging BuzzStream for Effective Digital PR – Reboot Online Case Study

Buzzstream

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

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Pitches That Placed: How to Pitch Experiences to Travel + Leisure

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. It related directly to the readers of luxury travel publications, which we were aiming to target.”. “We

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. The post Remakes & Remixes: Replicating Successful Digital PR Campaigns appeared first on BuzzStream.

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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. What are your thoughts on the Indian PR digital evolution? Will India See a Rise in Digital PR? reading and traveling. Twitter Google+ LinkedIn Will India See a Rise in Digital PR?

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Our Recent Favourite PR and Social Media Campaigns

Prohibition

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern.