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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help!

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

How B2B Marketing Can Get More out of Trade Shows. Imagine the organization that sends you a helpful third-party article after a registration, rather than a pitch to sign up for a demo. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

If Starbucks can sell CDs, why can’t you sell or demo your products in yoga studios, amusement parks, emergency rooms, movie theatre lobbies, elevators, TSA check-points or jazz piano bars? Have you thought of where – unexpectedly – your company’s product could be sold that none of your competitors would think of? Source: Papa John''s ).