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How to Optimize Your Content Distribution Strategy with Media Monitoring

Beyond PR

Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Find a newsworthy story angle.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Social Media Straits.