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PR’s #1 Secret

Mora Communications

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

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Influencer relations – the do’s and the don’ts 

Prohibition

If you value your influencer’s time, you’ll receive more traction when pitching. Make sure your targets are truly relevant and personalise your pitch. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for.

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EMAIL: The Very Subject of It All

Bad Pitch Blog

En masse, the media and other influencers have, at best, come to accept email as their preferred communications tool. Pitching, planning, even video footage and B-roll (filmed background material)—all are shared over digital wiring. 2011: Trendspotting Bad Email Bad Pitch Blog Bezos Email Etiquette Laermer.com subject lines'