ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Footage must be high definition since stations no longer broadcast in analogue. I use the term media kit because it is more inclusive.

Media 120

Media Television Video Print 120

MaccaPR

FEBRUARY 25, 2015

It’s definitely a big change. I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. Interviews Media Relations' What in Great Odin’s name were you thinking?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48