The Best Way To Prepare For Artificial Intelligence In Public Relations
Beyond PR
MARCH 30, 2018
In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.
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