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The Earned Media Holy Grail: Business Press Coverage

Shift Communications

Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview. Relevancy – Keep your eye on the Big Five: Facebook, Amazon, Google, Apple, and Microsoft are the most valuable global brands.

Media 100
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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. Even if G.W. We recommend G.W. His team can provide media techniques and broadcast tips to keep him on his A game, no matter the situation.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Download the report!

Trends 105
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The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Interviews, profiles, employee updates, press releases – all are based on the written word.