Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

AUGUST 15, 2017

So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

AUGUST 9, 2017

Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview.

Media 100

Media Data B2B Pitching 100

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. Even if G.W. We recommend G.W. His team can provide media techniques and broadcast tips to keep him on his A game, no matter the situation.

Case Study 94

Case Study Crisis Management Crisis Study 94

Newsfile

JANUARY 24, 2024

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Download the report!

Trends 52

Trends Data-Driven PR Analytics Storytelling 52

Shift Communications

MARCH 8, 2016

In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college.

Skype 60

Skype Creativity Education Construction 60

Prohibition

FEBRUARY 14, 2023

Podcasts are also a great way to share thought leadership, interview influencers, and discuss trends relevant to the industry. By leveraging data analytics, PR professionals can gain insights into customer needs and behaviour, track the success of their campaigns, and identify key performance indicators.

Strategy 62

Strategy Brand Branding Technology 62