Data-Driven PR Document International Pitching 
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!
The Proactive Report
DECEMBER 27, 2017
However, only 31% have a documented strategy. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. Some smart systems have all this data available in one platform. Content strategy.
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