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A Quick Guide to Social Chat Channels for Businesses

Cision

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. It took us a few tries before we could find a time that worked for both of us, but we finally got down to chatting on Skype. Completely.

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3 Ways to Turn Weak Market Share into an Asset

Cision

Failing to hit that intersection appropriately could result in alienation rather than customer loyalty. Consider, for example, how quickly Skype, Evernote, Dropbox, and more recently Snapchat , were copied by larger businesses. Focus On Your Core Market. Make no mistake, this is the right decision for some companies.

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