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Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. For example, Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62
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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. Customer-centricity have raised expectations across the board,” according to the authors, a point which underscores the common theme.

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Your profession needs you

Stephen Waddington

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population.