Content Marketing Customer Service Leadership Telecommunications 
Prohibition
DECEMBER 9, 2021
Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Create a long-term content marketing campaign – for effective reputation management.
Sword and the Script
MARCH 3, 2015
More than merely collecting vast amounts of data, it’s the ability to act on that data with the help of technology that capture’s McKinsey’s attention: One CEO we know believes it’s time to create a position—marketing technology officer (MTO)—that’s rooted both in technology and domain knowledge.
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