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Bringing Open Community To Public Relations

Waxing UnLyrical

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. Here’s a Q&A.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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