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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

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Meet PR’s New Best Friend: Data

PRSay

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. If they visualized the data in a chart or infographic. The possibilities are endless with data, and they can be sliced and diced any way. What would be even better? Conclusion.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams.