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The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem.