Remove Customer Service Remove Ethics Remove Government Remove Web
article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Matt Garrepy , Chief Digital Officer, Solodev Cloud Services.

Marketing 190
article thumbnail

15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. You can also pull from third-party data sources, like government sites. These pages are typically found on library sites, educational websites, and local government websites. What is White Hat Link Building? Please let me know.

Google 71
article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. Private companies pose more of a threat than governments ever could.

article thumbnail

Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. In 2017 it report a £5,784 disadvantage for women.

Publicity 164