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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival. The recent ousting of Boeing’s CEO, brought in as a reformative leader, signals the magnitude of the crisis and the imperative for transformational change.

Crisis 52
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Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? The same goes for the best reputational strategies – it’s about future gazing.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

What does crisis PR require in such a situation? Every crisis is ultimately better resolved if we have good advance preparation and a quick reaction. The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. If not - wide world, many opportunities.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. If we can create our crisis communications blog in minutes then they can equally create their attack blog.

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Your profession needs you

Stephen Waddington

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I highly recommend his Social Leadership Handbook and 100-day workbook. I’m not anti-capitalist.