Remove Crisis Remove Insurance Remove Product Launch Remove Technology
article thumbnail

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Low-risk, high-reward. Go with it.

article thumbnail

Why Every Company Needs Media Monitoring

Beyond PR

With technology at the level that it is at now, ignorance is no excuse for any communications team. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Prevent Crisis. No one likes a crisis, but robust monitoring helps you become more adept at handling one.

Company 73
article thumbnail

#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. Talking Points. Chris: Yeah.