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How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. In March, the company added podcast monitoring to its product through a partnership with TVeyes , as do Cision, Muck Rack and Burrelles. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

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