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Want More Fans? See 3 Brands’ Secrets

Cision

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

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4 Important Years in Copyright Law History

Cision

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Example: For those in the automobile, gaming or telecommunication industries, take note. At first glance, that number doesn’t impress.

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Top nine PR crises so far for 2019

Prohibition

Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. The Chinese telecommunications company has often been criticised for not practising transparency. The key of any crisis communication is to be proactive, transparent and accountable.

Fashion 75
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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For an organization that requires volunteers rather than employees, this loss had significant repercussions. Step Two: Estimate Employment Costs. That’s around $4,723 per hire.

article thumbnail

Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For an organization that requires volunteers rather than employees, this loss had significant repercussions. Step Two: Estimate Employment Costs. That’s around $4,723 per hire.